• • •
With the launch of Microsoft’s Windows 8 came the request to get consumers in front of the engaging new operating system and the Surface.
• • •
With the timing aligning with the presidential elections, we partnered with NBC to take Windows 8 and the Surface to NBC’s Democracy Plaza in NYC. Over election week, we were positioned in the heart of Rockefeller Center, the pulse of the presidential election, to create a consumer engagement extravaganza. Demos on Microsoft devices were at the forefront of unique experiences including: “Become an Anchor;” a photo opportunity in a replicas of the Oval Office and White House press room; live caricatures captured on All-in-One touch enabled PCs; and NBC App trials on Surface devices.