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How do you make the world’s thought leaders feel as if they’ve stepped into a dream? This is what we were challenged to accomplish on behalf of Toyota at the Ted 2016 Dream conference.
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To stand out amongst some of the world’s greatest minds and brands we knew we needed to create something spectacular.
We created an illuminated installation to loom above Toyota’s dream for the future, a fuel-cell concept car that gives power back to the grid. The installation itself was designed to look like abstract clouds, that alone inspired a dreamy feel. To add a level of interaction in the display, the cloud was designed to illuminate in response to social chatter surrounding #ToyotaDream. Dreamy.